Search Marketing (SEM), or Search Engine Optimization (SEO), is a complex, ever changing process.
Search engines constantly change their algorithms, shuffle their indexes, merge results and share content. The only consistent thing about marketing your website to them is that what works really well today probably won’t work so well tomorrow.
That’s why you need an experienced search marketing professional who keeps two fingers on the pulse of the major search engines. If Google hiccups, we know about it. If Yahoo! gets stubborn, we’ll coax those rankings back to the first page.
Working …

It used to be that the only reliable way to find information online was to use a search engine.
However, with the advent of what we call Web 2.0 (interactive, dynamic websites that promote or operate as social networks), people can now easily find information and websites that other human beings recommend.
The most recent instance of this is social bookmarking. Websites like Del.icio.us, Digg, and Furl allow users to share their personal favorites (bookmarks) with others. Users tag each bookmarked website with the keywords they feel are most applicable.
Now, instead …